Wednesday, 18 June 2014

CONTAGION - MTN & HUAWEI PHONE LAUNCH 2014

Telecoms market leader, MTN Ghana has added another affordable smartphone to its collection of devices meant to provide more Ghanaians with the opportunity to access data services on their phones at an affordable rate.
MTN launched the affordable Huawei Ascend Y210 smartphone June last year and now it has partnered with Huawei to launch the equally affordable Huawei Ascend Y220 to deepen its commitment to providing affordable mobile broadband services in Ghana.
MTN Ghana is currently the telecoms market leader on both voice and data, with 47.37% share of the data market. It has consistently used its annual i-Fest (internet festival) every September to engage various groups on the benefits of the internet, with the view to driving usage.
All telcos in Ghana and around the world acknowledge that voice is increasingly losing its steam as a major source of revenue for operators, so there is a natural shift towards data.
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Chief Marketing Officer of MTN Ghana, Rahul De said at the launch that data services had become increasingly important to socio-economic growth, but that growth cannot happen unless consumers had the appropriate devices to support and enhance data consumption and experience.
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